Introduction to Marketing

There is a LOT of info out there on all of the different aspects of marketing, and it can be overwhelming. This handy 9-page guide gives a quick but comprehensive overview of the most important steps in building a marketing program for any type of company.

This guide includes information on:

  • Setting Business Goals
  • Developing your Brand and Messaging
  • Defining your Audience
  • Understanding the Buying Funnel
  • Researching your Competitors
  • Utilizing Content Marketing

Introduction to Marketing

Download the Introduction to Marketing


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