Content Marketing is Becoming the New Frontier for Financial Investors ($412 billion by 2021)

Content Marketing $412 Billion in 2021

Media Multitasking is Growing Exponentially

A recent study revealed that adults in the U.S. will have spent an average of over 12 hours a day engaged with major media in 2017.1 This is a growing trend fueled by media multitasking (ex. using a phone or tablet while watching TV), and is expected to continue.

The digital portion of that engagement equation is about half, or almost 6 hours a day. This statistic closely correlates to reports that the top priority for online companies is content to fuel marketing campaigns.2

As the digital audience grows, content is needed to feed that growth.

eMarketer 2017 Statistics

Image courtesy of eMarketer

Content Marketing Provides Positive Results

Content Marketing has adapted through time, becoming more sophisticated along with its audience. As the audience becomes more demanding and the competition for mindshare grows exponentially, the need for owning attractive content grows apace.

90% of the data on the internet has been created since 2016. (MicroFocus) Click To Tweet

The above is an astounding statistic that illustrates the need for online companies to stand out. Strategic use of Content Marketing has proven to have positive results:

  • 615 million devices now use ad blocking software, making traditional advertising impossible.4 Content Marketing is not blocked in this way.
  • Content marketing leaders experience annual growth in unique site traffic that is 7.8x higher compared to followers.5
  • Content marketing costs 62% less than outbound marketing, but it generates more than 3X as many leads.6

Search the web for “Content Marketing Statistics” and you will see hundreds more compelling statements like these.

Financial Investment in Content Marketing is an Untapped Opportunity

The current investment opportunity for content marketing is akin to investing in newspapers in the 1830’s, right before large-scale printing presses made them accessible to the masses. The Content Marketing industry is expected to grow to $412 billion by 2021, with more than 16% growth over each of the next 4 years.7

Content marketing agencies like NewsCred are growing to help meet the need. They were recently named the #333 Fastest Growing Company in North America 2017, experiencing 240% revenue growth during the period.8

Like the printing press, content marketing requires a revolutionary advancement that can help meet the quickly expanding need for quality content. We believe that transforming content from printed books to digital format is the accelerator that can fulfill the need. We have unparalleled access to millions of exclusive articles, and work with partners like NewsCred to integrate this book-sourced content with original and syndicated articles to provide a well-rounded content strategy for online businesses.

As more companies shift their advertising spend from traditional to digital marketing in response to these trends, the need for content will grow astronomically, creating the need for more content options like the one ContentOro provides.

This shift creates new opportunities for investors seeking high-growth markets like Content Marketing. And now, with equity crowdfunding platforms like Netcapital, both accredited and non-accredited investors can participate for $100 to $1,000,000.

RELATED:

ContentOro Public Stock Offering Information

What is Content Marketing? (from Content Marketing Institute)

 

1 https://www.emarketer.com/Article/eMarketer-Updates-US-Time-Spent-with-Media-Figures/1016587
2 http://contentmarketinginstitute.com/2015/03/buy-in-conversation-content-marketing/
3 https://blog.microfocus.com/how-much-data-is-created-on-the-internet-each-day/
4 https://pagefair.com/blog/2017/adblockreport/
5 http://www.aberdeenessentials.com/cmo-essentials/creating-content-is-a-waste-of-time-until-you-have-mapped-the-buyer-journey-part-3-match-and-mix-content-channel-and-lifecycle/
6 https://www.demandmetric.com/content/content-marketing-infographic
7 http://www.businesswire.com/news/home/20171031006357/en/Content-Marketing-Market—Low-cost-Investment-High
8 http://www.businesswire.com/news/home/20171109005863/en/NewsCred-Ranked-Number-333-Fastest-Growing-Company

Candace Chapman

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