About Us

ContentOro Revolutionizes the way digital marketers and brands acquire content for marketing.

ContentOro was founded in 2014 by Bob Chunn to address a problem he had while attempting to attract and engage customers online. “Finding a freelancer or company to write for my sites was a time consuming and expensive proposition. The writing was inauthentic and usually written to promote keywords versus delivering value to my end consumer.”


Bob partnered with software expert Yalcin Yanikoglu to provide the number one need in digital marketing today – content – in a new and unique way. ContentOro delivers high-quality content by working with publishers to extract the contents of fresh and relevant books and stream them to customers’ websites with proprietary software.


Bob Chunn, Founder & Chief Executive Officer

Bob has spent more than 25 years as a retail executive, with significant experience in books, eCommerce, and online marketing. One of the last officers to leave Borders Group, Bob’s experience leading eBook, eCommerce, digital marketing, and social strategy, combined with significant experience working with publishers’ special markets divisions, makes him uniquely qualified to bring ContentOro to life.

Rod Hare, Chief Operating Officer

Rod is a Chartered Accountant with over 20 years of International licensing and publishing experience, including 12 years with LSE mid cap Dorling Kindersley the world’s foremost illustrated book publisher. He is a major investor in the Australian Licensing Corporation and was co-founder of Little Hare Books. Rod’s unique experience in Finance, Operations and Sales brings great focus to the business. He is an investor and board member.

Yalcin Yanikoglu, Chief Technology Officer

Yalcin has 25 years of experience developing software for the printing and publishing industries. He has designed and sold software to some of the world’s largest companies, including IBM, Xerox and Adobe. Yalcin has owned and sold several companies and is a passionate software engineer with rare experience in the areas of print and publishing.

Sean Moore, Chief Content Officer

Former Publisher at Dorling Kindersley, and current owner of Moseley Road Inc, Sean has over 25 years of experience in publishing and rights management in the UK and US. Sean is known as an innovator and leader in book packaging and publishing, and has relationships with book publishers around the world; he is ideally positioned to sign up the world’s leading owners of quality content.

Candace Chapman, VP Marketing & Sales Administration

Candace has 20+ years experience in B2C and B2B marketing, from small VC-funded tech companies to large enterprise corporations like Borders Group. Her unique mix of marketing, sales, and training experience makes her highly suited to the lean and agile environment at ContentOro. She is master of both creative vision and execution.

Read Our Latest Press Release

ContentOro Launches New Marketing Content Delivery System

ContentOro Launches New Marketing Content Delivery System

Xpress Install delivers thousands of pages of targeted marketing content to websites in minutes April 18, 2017 ContentOro announced the...

PRESS RELEASE | ContentOro and Citrix Launch “Small Business Center”

PRESS RELEASE | ContentOro and Citrix Launch “Small Business Center”

Content startup uses proprietary new technology to provide expert business advice for ShareFile website visitors February 22, 2017, Ann Arbor,...

ContentOro Launches Content Unlocked, Free Marketing Content

ContentOro Launches Content Unlocked, Free Marketing Content

Content Marketing startup provides free recipes, fitness, and yoga content with “Content Unlocked” tool ContentOro just launched its first plugins...

University of Michigan’s Zell Lurie Fund Invests in ContentOro

University of Michigan’s Zell Lurie Fund Invests in ContentOro

Student-led venture capital fund to provide financing to Ann Arbor-based content marketing software company The Zell Lurie Commercialization Fund of...

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