Tuesday Tip: SEO & Content Marketing Roundup (April 25, 2017)

Tuesday Tip SEO | Content Marketing Roundup

It’s a great time to be a marketer! Here’s your Tuesday Tip, based on the week’s conversation around SEO and Content Marketing:

 

Segmentation doesn’t have to be scary…start by identifying your key product categories and matching them with appropriate content.

 

The Week’s Top 3 Articles on SEO and Content Marketing

6 Types of Negative SEO to Watch Out For

This is definitely an ad for SEO PowerSuite, but that doesn’t mean it’s not really informative. It’s a clear explanation of 6 ways your SEO can be hacked, and what to look for. Whether or not you use the author’s tool to monitor these things, you need to know what they are.

Read more on SearchEngineLand.com

 

[SURVEY] 5 Things We Learned about How Brands Measure Content Marketing

Key findings from a survey of 300 brands and publishers, including how the choice of metrics vary greatly from place to place. More interesting is the apparent misalignment between what the respondents consider important metrics and the ones they are asked to report on…includes a link to a download of the report on parse.ly, the neatest URL I’ve seen in a while.

Read more on Forbes.com

 

How to Develop a Multiple Domain SEO Strategy

This is not a little list of optimization tips to check off…it’s a full-scale strategy that could mean the doubling of your web properties. But it could work! If you’re looking for a new and bold direction, check it out. I’d love to hear the results.

Read more on NeilPatel.com

 

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Candace Chapman

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