Tuesday Tip: SEO & Content Marketing Roundup (April 4, 2017)
Take time right now to be better! Here’s your Tuesday Tip, based on the week’s conversation around SEO and Content Marketing:
SEO writing is good writing, period. It’s not key phrase-stuffed. It’s not spammy. It’s the same, excellent copy – with a slight Google twist.
The Week’s Top 3 Articles on SEO and Content Marketing
Minimum Viable SEO: If you only have a few minutes each week…do this!
In less than 10 minutes, Moz founder Rand Fishkin cuts to the bone and picks the highest priorities for improving SEO in this Whiteboard Friday video. Includes a printable version of the tips. Bonus points for Rand’s shirt and gravity-defying hair.
How to Create the Perfect Robots.txt File for SEO
A very in-depth tutorial that shows exactly how to optimize your site for robots and stop Google and other search engines from crawling / indexing / following unhelpful or harmful pages. The info is worth suffering through the obtrusive / adorable ads.
7 Advanced Ways to Reduce Email Unsubscribe Rates
Some really great ideas in here for how to reduce your unsubscribes. No tricks here, just honest ways to make the experience better for your readers. I especially like the subject line tips in #4. Includes a link to the author’s “swipe file” of 15 high-converting thank you pages.
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