SEO Blog > Technical SEO Wrap-Up
Let’s wrap up our discussion on Technical SEO with some last bits of info and tips for enhancing your site’s SEO. Next week, we start talking about Quality SEO, which is growing more important to Google every day as they find new ways to measure it.
Additional Items for Technical SEO
Here’s a list of additional tips and ideas for technical SEO:
- Make it obvious you are the rightful owner of the concept
- Add links to relevant authoritative sites
- If relevant, use microformats or schema
- If you have images, use keywords in the image file name and add captions under the images
- If you have video, follow the same SEO guidelines for video
- If you have apps, use ASO (App Store Optimization). See my ASO Book (at Amazon).
- If social media is relevant to you, carry out SEO for social media to ensure your profile will show up in Facebook, Twitter, LinkedIn, Pinterest, Instagram, WeChat, GleeBee (okay, I made that up), and every other relevant social site
- If you’ve written books, make sure both your author name and your books show up in Amazon and Kindle
- If you’re selling products that are available on Amazon, make sure your products show up by name and concept in Amazon
- Review your web analytics. Look at the section for organic, paid, social, and referrer traffic. See where your visitors are coming from and optimize for those sites.
There are several more items, plus each of these items has lots of details, but you can see that technical SEO is a to-do list. The challenge is in the scope of the project: what if you have 50,000 pages? Technical SEO becomes a matter of managing a bit of work.
Summary for Technical SEO
I covered technical SEO (meta tags, keywords, links, sitemaps) so you can understand it. In short, search engines used keywords to index webpages. People used keywords to search for pages in search engines. So you found those keywords, put them in your pages, and people could find your pages. That’s the way it worked for the last fifteen years. That was keyword-centric SEO.
But search engines are changing. Why? Because it’s easy for hackers, spammers, and scammers to spoof the search engines. They flood the web with millions of pages with keywords, pages, and links.
Many of you are thinking, wait, here’s a whole section all about keywords, and now it says things are changing? That’s right. I had to explain traditional SEO as keyword-centric SEO so you could understand it. Easily 90% of people in SEO and practically all of the SEO tools are based on keywords as the central idea, actually, as the only idea in SEO. But the search engines are moving away from that.
So what are search engines moving towards? They are looking at the quality of the information. Your page should answer the user’s intent for the query. What is the user thinking? What does she want to find? What would count as a good answer? Do people trust your webpage? Was it written by experts? Is it authoritative? My next blog post shows how search engines determine this.
Read my last blog, on Link-Building, Sitemaps, & Languages.
Read my next blog, where we begin looking at Quality SEO, which is essential for today’s websites.
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