PRESS RELEASE | University of Michigan’s Zell Lurie Commercialization Fund Invests in ContentOro


Student-led venture capital fund to provide financing to Ann Arbor-based content marketing software company

The Zell Lurie Commercialization Fund of the Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies at the University of Michigan’s Stephen M. Ross School of Business today announced that it has invested in ContentOro, a digital content firm based in Ann Arbor, Michigan. The $50,000 investment from the Zell Lurie Commercialization Fund, which is part of a larger bridge round, will help ContentOro grow its content marketplace so it can increase its customer base and provide even more compelling content to its existing customers.

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ContentOro revolutionizes the way digital marketers and brands acquire content for marketing. We partner with the world’s best publishers to bring the contents of their books to life on the web with our innovative technology. Creating compelling experiences that tie our content to our clients’ product is our mission.

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