Content Marketing Central

How We Got Here : Advertising and the Web

By Andreas Ramos

The Basics of Marketing

By Andreas Ramos

Creating Your Content

By Andreas Ramos

Content marketing is a collection of people, strategies, and tactics. We’ll go through these to see how they are assembled together so you can choose the ones that work for you.

The Hub-and-Spoke Model of Content

By Andreas Ramos

Your Active Audience 90/9/1

By Andreas Ramos

SEO and Content Marketing

By Andreas Ramos

This section looks at how search engines work. The rise of Web 2.0 and social media however gave people the ability to find and share information with their friends. This means if you create very good content, it’ll be distributed on its own.

Advertising’s Role in Content Marketing

By Andreas Ramos

Advertising has its place as a tactic in a content marketing strategy. You can use advertising to rapidly create awareness and drive traffic to a new product or service.

Tracking, Metrics, and Business Goals.

By Andreas Ramos

The deep goal of content marketing is to support the company’s business goals. That means top-line and bottom-line metrics. You can turn marketing into a measurable activity that supports business goals.


Andreas Ramos
Andreas Ramos
Andreas is an author and SEO expert that has worked at SGI, SUN, and other leading companies. He has contributed to over 25 startups, cofounded two digital agencies, was a director at Acxiom, and Manager of Global SEO at Cisco. Andreas was also the analytics strategist for Stanford’s MBA school. He currently manages worldwide digital advertising for MIT OpenCourseWare (in 14 languages), and Harvard medical school’s research hospital (in 42 languages).