Case Study: StoryPatches

StoryPatches Becomes a Trusted Quilting Resource

ContentOro provides beautiful patterns and deep information to establish StoryPatches in their market

  • Company: StoryPatches
  • URL:
  • Market: Quilting, Maker Movement
  • @stkr_it

“ContentOro is a great idea at just the right time. It creates measurable benefits for us and the content creators, and enables us to grow in new and exciting ways.”
– Mike Newman, founder of StoryPatches

StoryPatches Quilting | ContentOro

The Challenge

The StoryPatches team knew that they needed to reach and engage with the 14million quilters out there in order to share their unique quilt labels, and the best way to do that was through content. They also knew that they didn’t have the time, technology, or money to create enough new content to fill this need.

The Solution

The ContentOro team worked with Mike, the StoryPatches founder, to identify over 200 pages of content that spoke directly to his target audience, including quilt patterns for beginner, intermediate, and advanced quilters and quilting tools and techniques. The content, which had never before been available online, was added to with ContentOro’s patented technology.

“Adding content to our website with ContentOro couldn’t have been any easier. They did everything, from soup to nuts. All we had to do was say thank you.” – Mike Newman, founder of StoryPatches

The Results

StoryPatches has created a home for quilters that gives them access to information they otherwise wouldn’t have been able to find. In addition to making the content accessible to site visitors, StoryPatches plans to integrate it into their email and social media strategy. They will engage with quilters to better understand what kind of information they want, and work with ContentOro to add more fresh and relevant content.

“This content will put us on the map and give us eyeballs. Great content leads to eyeballs. Eyeballs lead to orders.”
– Mike Newman, founder of StoryPatches

About StoryPatches
StoryPatches are all-in-one quilt labels that empower quilters to tell and preserve their stories for generations. Founder Mike Newman created the technology to collect text, images, or video and store it online for safe and easy access after realizing how important digital data had become for his loved ones. Now, makers can add a new dimension to their quilts that enriches the shared experience.

About ContentOro
ContentOro provides the number one need in digital marketing today – content – in a new and unique way. Proprietary software converts millions of pages of text and images from published books into high-quality pieces of fresh and relevant content that can quickly and easily be searched, found, and added to any website. This on-demand access to the world’s largest repository of professionally written content positions ContentOro to change the way digital marketers and brands acquire content for marketing.

Talk to us about how you can quickly infuse your website with fresh and relevant content.